This is a popular statement in American English now.

For fun, I searched Google for “It is a quality product.” (with the quotation marks, to avoid variations) and got about 30,100 exact matches.

But this statement means nothing except for the positive implication that speakers and writers want to give it.

Someone usually says “It is a quality product.” to tell the listener that “it” is a high-quality product.

But the noun “quality” by itself has no positive or negative value.

Can you imagine someone, such as a non-native-English speaker, first reading or hearing “It is a quality product.”?

This statement would be meaningless to such a person.

The noun “quality” must be hyphenated with an adjective to form a compound adjective that can indicate the value of the noun — in this case, “product” — that the compound adjective modifies.

In contrast to the inherently meaningless statement “It is a quality product.”, here are some meaningful statements:

• “It is a high-quality product.”
• “It is a low-quality product.”
• “It is a good-quality product.”
• “It is a bad-quality product.”

So respond with a “Huh?” the next time that someone says to you a statement such as “It is a quality product.”, and see what happens.