Adjectives

“Ten items or less”

Adjectives, Common English Blunders, Devolution toward Simpler

I was reminded of this common English blunder while reviewing a course for employees.

Problem:
The word “less” is inappropriate here.

Explanation:
“Less failed orders due to increased system checks” was given as a benefit of a software application used by sales agents handling inbound orders from customers.

This reminded me of the common English blunder “Ten items or less” that is often seen in checkout lines at grocery stores and other retailers.

The primary definition of the adjective “less” is to a smaller degree or extent In contrast, the adjective “fewer” means of a smaller number.

So, the adjective “less” is incorrect in “Less failed orders” and in “Ten items or less”.

For fun, I searched Google for each of the following (with the quotation marks, to avoid variations) and got about the indicated numbers of matches:

  • “items or fewer” — 41,600 matches
  • “items or less” — 2,450,000 matches

This tells me that Web authors have used the incorrect “items or less” versus the correct “items or fewer” by a ratio of 58.9-to-1, which is absolutely dreadful.

I believe that the preference for “less” over “fewer” is consistent with my “Devolution toward Simpler” linguistic hypothesis. It is simpler to say or write the four-letter, one-syllable “less” than it is to say or write the five-letter, two-syllable “fewer”.

Some stores still get it right, fortunately.

Solution:
“Ten items or fewer”

“Proportional” vs. “Proportionate”

Adjectives, Versus

I heard one of these adjectives this morning and wondered why the speaker did not use the other.

Question:
Do these two adjectives mean the same thing?

Explanation:
I was watching “Landscapers’ Challenge” on the HGTV channel and heard a designer say something to the effect of “You need a pot that is proportionate to the size of the plant.”

The adjective “proportionate” in her statement struck me as odd because I would have used the adjective “proportional” instead.

Both adjectives date back to late 1300s.

If you look up the definition of “proportionate”, then you will see that one of its definitions is proportional.

In contrast, if you look up the definition of “proportional” in many dictionaries, then you will not see that one of its definitions is proportionate, although “proportionate” is listed as a synonym of “proportional”.

One of the primary definitions of both adjectives is being in proportion.

So these two adjectives essentially mean the same thing.

For fun, and because I was curious about which adjective was more popular on the Web, I searched Google for each of these adjectives and got about the indicated numbers of matches:

  • “proportional” — 32,100,000 matches
  • “proportionate” — 4,110,000 matches

This tells me that Web authors have favored “proportional” over “proportionate” by a ratio of 7.81-to-1, which is consistent with my initial reaction to hearing “proportionate” in the HGTV program.

Answer:
The two adjectives mean essentially the same thing, but “proportional” seems to be much more popular than “proportionate”.

“Free Gift”

Adjectives, Common English Blunders, Nouns, Redundancies

I see and hear this phrase a lot.

Problem:
The adjective creates a redundancy.

Explanation:
The noun “gift” in this phrase means a thing or experience voluntarily given without any kind of reciprocal payment required or expected.

So the adjective “free” creates a redundancy when combined with the noun “gift”.

For fun, I searched Google for “free gift” (with the quotation marks, to avoid variations) and got about 9,110,000 matches.

Not all of these matches were what I was seeking. For example, Google returned “Free Gift-Giving Labels”, but this does not agree with the sense of the phrase “Free Gift”.

However, I am sure that many millions of the returned matches did agree with the sense of the phrase, which obviously makes this phrase a common English blunder.

Solution:
“Gift”