Adverbs

“Think different.”

Adjectives, Adverbs

My blog post yesterday made me remember this slogan from Apple.

Problem:
The Macintosh computer maker used an adjective where an adverb was required.

Explanation:
Apple Computer used “Think different.” in the 1990s as one of its advertising slogans.

The word “different” is an adjective.

Adjectives modify nouns, not verbs, but Apple used “different” to modify a verb (“Think”).

Apple was trying to tell the viewer how to think.

This requires an adverb.

Many adjectives can be converted to adverbs by appending the L-Y suffix.

“Different” is one of those adjectives.

This gives us the solution.

I suppose that Apple and its advertising firm were trying to be catchy or edgy by using an adjective where an adverb was required.

But I view this grammatical mistake as encouraging the decline of the distinction between adjectives and adverbs.

Solution:
“Think differently.”

“Live Adventurous.”

Adjectives, Adverbs

My wife saw this yesterday in a TV commercial for Outback Steakhouse.

Problem:
The restaurant chain used an adjective where an adverb was required.

Explanation:
Outback Steakhouse now has “Live Adventurous.” as one of its advertising slogans, as my wife saw yesterday in a television advertisement from the chain.

The word “adventurous” is an adjective.

Adjectives modify nouns, not verbs, but Outback is using “adventurous” to modify a verb (“Live”).

Outback is trying to tell the viewer how to live.

This requires an adverb.

Many adjectives can be converted to adverbs by appending the L-Y suffix.

“Adventurous” is one of those adjectives.

This gives us the solution.

I suppose that Outback and its advertising firm were trying to be catchy or edgy by using an adjective where an adverb was required.

But I view this grammatical mistake as encouraging the decline of the distinction between adjectives and adverbs.

Solution:
“Live Adventurously.”

“She was found safely.”

Adjectives, Adverbs, Hypercorrection, Verbs

I heard this four days ago on a CNN evening-news broadcast.

Problem:
There is no problem with this statement in and of itself. But the reporter was referring to the state of the person found, so there is a problem.

Explanation:
The CNN reporter said “She was found safely.” as part of a longer report about a robber and father who took his daughter to his robbery of a convenience store.

Security-camera videos implied that the daughter apparently was unaware that her father was robbing the store, but police were very concerned for her safety, the reporter said.

So the police searched for the girl and eventually found her in a safe condition.

But the reporter said “She was found safely.”, even though the search for the girl had no hint of danger.

This is an example of hypercorrection.

To say “She was found safely.” is to say that the finding of the girl was done in a safe manner — because “safely” is an adverb that modifies the verb “found”.

The solution comes from understanding the role of a predicate adjective.

Solution:
“She was found safe.”