Common English Blunders

“ALWAYS VISABLE”

Adjectives, Common English Blunders, Mispronunciations, Misspellings

I saw this on a website.

Problem:
The adjective is misspelled — in capital letters, no less!

Explanation:
The adjective “visible” — misspelled as V-I-S-A-B-L-E — appeared in a banner advertisement on the MEN7 website, which I discovered after seeing a television program called “MEN7” on the ION network a few nights ago.

The website’s banner ad was for something called “Billionaires Car Club”.

The full text of the all-capital-letters ad was “LAMBORGHINI, MURCIELAGO | PRICE TO OWN $350K | ALWAYS VISABLE | SEE IT ON BILLIONAIRES CAR CLUB”.

I was not surprised to see the adjective “visible” misspelled by a website and TV program focused on fast cars and the male equivalent of “Cosmopolitan” magazine instead of on more intellectual pursuits.

But seeing the adjective “visible” spelled with an “a” in the middle made me wonder how typical this blunder was.

For fun, I searched Google for each of the following (without the quotation marks) and got about the indicated numbers of matches:

  • “visible” — 238,000,000 matches
  • “visable” — 723,000 matches

This tells me that Web authors have used the correct spelling versus the incorrect spelling by a ratio of 329-to-1, which is superb.

However, nearly three-quarters of a million misspellings tells me that spelling the adjective “visible” with an “a” is a common English blunder.

I believe that this blunder is consistent with my “Devolution toward Simpler” linguistic hypothesis.

It is simpler to pronounce this adjective as if there were an “a” in the middle than to clearly pronounce the “i” in the middle.

And I believe that this mispronunciation drives the misspelling.

Solution:
“ALWAYS VISIBLE”

“… obtained verbally, in writing, or electronically.”

Adjectives, Adverbs, Common English Blunders, Redundancies

I saw this in a course for customer-service representatives.

Problem:
The list of adverbs contains redundancies.

Explanation:
The expression was part of legal counsel in a company’s course for its customer-service representatives:

“Permission [from the customer] can be obtained verbally, in writing, or electronically.”

Unfortunately, it has become a common English blunder to use the adverb “verbally” when people mean “orally” instead.

The adjective “verbal” refers to both oral communication and written communication.

But many people shy away from “oral” or “orally” when referring to spoken communication and instead use “verbal” or “verbally”, respectively. This is a mistake.

The second problem in the expression is that “in writing” refers to both paper-based communication and electronic communication.

So “in writing” overlaps “electronically” in the problematic expression.

The solution comes from recognizing that “verbally” should be replaced with the clearer adverb “orally” and that “in writing” should be replaced with the clearer “on paper”.

Solution:
“… obtained orally, on paper, or electronically.”
OR
“… obtained by telephone, by mail, or by email.”

“… mirror back (or paraphrase) to the customer …”

Adverbs, Common English Blunders, Self-negation

I saw this in a course for sales agents.

Problem:
The word “back” is redundant in this expression.

Explanation:
The expression was part of advice in a company’s course for its sales agents:

“Once you have determined which of the 4 Ps applies, mirror back (or paraphrase) to the customer what you think the objection is to be sure you are on the right track.”

The word “mirror” means reflect when used as a verb, and the “re” in “reflect” means back.

So one could argue that a “mirror back” action would never reach the intended recipient.

Solution:
“… mirror to the customer …”