“Open Til’ Midnight”

Apostrophes, Contractions

I saw this on a van yesterday morning.

Problem:
The apostrophe was in the wrong place, if the “Til'” — spelled T-I-L-APOSTROPHE — was meant to be a contraction for “Until”.

Explanation:
“Excelsior Learning Academy” appeared at the top of the sign on the van.

“Open Til’ Midnight” — with the apostrophe appearing after T-I-L — appeared immediately beneath the academy’s name on the sign.

Cross-referencing the telephone number, the multiply-named company actually seems to be a child-care center.

Discovering that Excelsior Learning Academy was essentially a child-care center answered my first question when I saw the sign: “Why would a ‘learning academy’ stay open that late?”

Perhaps this also explained the misplacement of the apostrophe for the omitted portion of the preposition “Until” when this so-called “learning academy” ordered a sign with a contraction for “Until”.

One might argue that Excelsior was creating a contraction of the preposition “Till” — spelled T-I-L-L — by dropping the final “l” and replacing it with an apostrophe, but I would counter-argue (1) that Excelsior and its sign maker probably were not that smart and (2) that it is a waste of an apostrophe to use it as a substitute for the similarly slim letter “l”.

Solution:
“Open ‘Til Midnight” or “Open Until Midnight”

“If you can’t find the answer your looking for …”

Common English Blunders, Contractions, Mispronunciations, Misspellings

I saw this the other day at the Gizmo5 website.

Problem:
A pronoun appeared where a contraction should have appeared.

Explanation:
The full sentence on one of the pages at Gizmo5.com was “If you can’t find the answer your looking for here please contact us and we’ll be glad to fill in the details.”

Beyond the comma that was missing after the word “here”, the bigger problem was that the author of this sentence used the pronoun “your” where the word “you’re” — a contraction for “you are” — should have appeared.

As I have written in at least one other blog post, many speakers of American English tend to make the common English blunder of pronouncing “your” and “you’re” in the same way, even though these two words have different pronunciations.

I believe that these mispronunciations drive what some would call misspellings — writing “your” where “you’re” is required, and vice-versa.

Solution:
“If you can’t find the answer you’re looking for …”

“… its on sale …”

Apostrophes, Common English Blunders, Contractions, Possessives

I saw this today in an online news article about the recent launch of the Sprint XOHM service in Baltimore, Maryland.

Problem:
An apostrophe is missing.

Explanation:
The complete sentence was You can attach one of four service plans to your XOHM devices: The “home” plan works with the home modem, for 35 a month (its on sale through December 31st for25), the “On the go” plan is for the ExpressCard, at 45 a month (30 on sale.), and “Pick 2” lets you get two devices (a modem and a card, for instance) for 65 a month (50 on sale).

The word “its” — spelled I-T-S — is a possessive pronoun.

The article writer is trying to say that the home-plan service is on sale through December 31, 2008, with “it” substituting for the name of this service.

In other words, the expression should have been written with the contraction form of “it is” in “… it is on sale …”.

Solution:
“… it’s on sale …”