A dog with six-pack abs?

Commas, General

I swear that I am not making this up.

I saw an online advertisement yesterday for a physical-exercise program that is supposed to give the user six-pack abs (abdominal muscles).

Near the top of the ad is a photo of the author of the program.

The author’s dog appears in the photo, too.

Now, here is the funny part. The caption beneath the photo was “Craig Ballantyne, and his dog Bally, with 6-pack abs sculpted by Turbulence Training”.

If the advertising copywriter had left out the comma after the dog’s name, then the reader definitely could conclude that the pictured dog is the one whose name is Bally AND that has 6-pack abs — versus any other dog named “Bally” that Mr. Ballantyne might have.

A dog with six-pack abs?

The presence of the comma after the dog’s name in the photo caption essentially turns “with 6-pack abs …” into an aside.

What we cannot say for certain — at least not from the photo caption alone — is who has the six-pack abs.

In other words, we cannot say for certain whether the aside was intended for the man or for the dog.

Given the proximity of “with 6-pack abs …” to the dog’s name, it certainly seems that the advertising copywriter is claiming that the dog is the one with the six-pack abs.

To clearly indicate that Mr. Ballantyne has 6-pack abs, I would rewrite the caption as “Craig Ballantyne with 6-pack abs sculpted by Turbulence Training, accompanied by his dog Bally”.

Or I would leave any mention of the dog out of the caption.

OnlyWire

General

I promised on the first anniversary of KirkMahoney.com that I would look at ways to make this website more useful to you.

One way is to make it easier for you to share what I write with friends and family.

The OnlyWire “BOOKMARK & SHARE” button that now appears on all pages uses a technology that supports this.

This complements the “ShareThis” button found on many pages and gives you a choice about which social-networking technology to use — ShareThis or OnlyWire.

The advantage of ShareThis is that you need not have a ShareThis account to submit content to a particular social-networking site such as Digg or Furl.

The advantage of OnlyWire is that you can simultaneously submit content to as many social-networking sites as you have registered with OnlyWire.

As explained at the OnlyWire website, the OnlyWire “BOOKMARK & SHARE” button lets you automatically and simultaneously submit Web content to all of your social bookmarking sites, including:

  • Ask;
  • Backflip;
  • Bibsonomy
  • Blinklist;
  • Blue Dot;
  • BookmarkSync;
  • Connotea;
  • del.icio.us;
  • de.lirio.us;
  • Diigo;
  • Facebook;
  • Furl;
  • Jumptags;
  • linkatopia;
  • Linkroll;
  • ma.gnolia;
  • Multiply;
  • My Web Yahoo!
  • Newsvine;
  • Simpy;
  • Spurl;
  • Technorati;
  • Twitter.

Even more instantaneously, the OnlyWire “BOOKMARK & SHARE” button lets you email notifications about what you are reading to friends and family.

And the OnlyWire “BOOKMARK & SHARE” button lets you save any page you see here as a private bookmark in your Google Bookmarks account while you simultaneously share the page with social-networking sites.

I hope that you find this change helpful. If you have other ideas for how to improve KirkMahoney.com, please let me know through my contact form!

FirstBook.org

General

As we enter Thanksgiving week here in the USA, it is time to take stock of that for which we are grateful.

I am grateful for many things, and the ability to read would have to be near the top of my list.

There are many organizations that promote literacy, and one that is dear to my heart is First Book.

The basic concept of First Book is that a new, age-appropriate book should not be a luxury for any child.

First Book converts every $2.50 donation into a such book, an amazing feat made possible by generous support from major publishers and others.

If you are wondering why you should support First Book or any other literacy program, then please read my article “Our Future Depends on Our Literacy”.

Thank you!