Nouns

“Signitures”

Mispronunciations, Misspellings, Nouns

I saw this last week on an order form.

Problem:
This word is misspelled.

Explanation:
The order form had an area at the bottom where the customer was supposed to sign his or her name.

The order-form creator misspelled “Signatures” as “Signitures” — with an “i” in the middle — perhaps because of confusion from words such as “signify” — spelled S-I-G-N-I-F-Y — or perhaps because of mispronunciation of the letter “a” in the word “signatures”.

“Signify” dates back to the early 1200s and comes from the Latin word “significare”, which means to make a sign.

In contrast, “signature” dates back to around 1530 and comes from the Latin word “signare”, which means to mark.

For fun, I searched Google for each of the following words (with the quotation marks, to avoid variations) and got about the indicated numbers of matches:

  • “signature” — with the letter “a” in the middle — 185,000,000 matches
  • “signatures” — with the letter “a” in the middle — 34,700,000 matches
  • “signiture” — with the letter “i” in the middle — 384,000 matches
  • “signitures” — with the letter “i” in the middle — 57,700 matches

Combining the singular and plural results, this tells me that Web authors have used the correct letter “a” over the incorrect letter “i” by a ratio of 497-to-1, which is excellent. However, over 400 thousand misspellings is a bit troubling.

Solution:
“Signatures”

“Face time matters.”

Devolution toward Simpler, Foreign Languages, Hyphens, Nouns, Verbs

I instant-messaged this to a friend last week.

Problem:
The statement is ambiguous without a hyphen.

Explanation:
What does “Face time matters.” mean to you?

Soon after I instant-messaged this statement, I realized that my friend could interpret what I wrote in two ways.

One interpretation of the statement is that I was commanding or imploring my friend to seriously consider “time matters”.

In other words, one interpretation of “Face time matters.” is that this was an imperative statement.

The other interpretation of “Face time matters.” is that I was telling my friend that “face time” with other people makes a difference.

These two interpretations are possible because the word “face” is both a noun and a verb and because the word “matters” is both a noun and a verb.

The solution comes from using a hyphen to indicate whether one is talking about about “time matters” or about “face time”.

Written schematically, what we have is [NOUN|VERB] NOUN [VERB|NOUN], and any sentence that follows this pattern will be ambiguous without a hyphen between the first and second words or between the second and third words.

Some might argue that using an exclamation mark instead of a period in “Face time matters.” would make it clear to the reader that the statement is an imperative.

Unlike Spanish, which tends to favor the use of exclamation marks for imperative statements, American English seems to have dropped the common use of exclamation marks for imperatives a long time ago.

Using a period instead of an exclamation mark at the end of an imperative statement is consistent with my “Devolution toward Simpler” linguistic hypothesis. It is simpler to write a period than it is to write an exclamation mark (one stroke versus two strokes). And it is simpler to type a period than it is to type an exclamation mark (one key versus two keys).

So the absence of the exclamation mark does not assure American readers that the statement is not an imperative.

But I would counter-argue that the presence an exclamation mark at the end of a sentence with this pattern does not ensure that the sentence will be interpreted as imperative. Instead, the exclamation mark could be interpreted as turning a declarative statement into an exclamatory statement.

Solution:

  • Use “Face time-matters.” — with a hyphen between “time” and “matters” — to ensure that the statement is interpreted as an imperative sentence about facing matters of time.
  • Use “Face-time matters.” — with a hyphen between “Face” and “time” — to ensure that the statement is interpreted as a declarative sentence about the importance of spending face-to-face time with others.

“Drywall Finisher’s”

Apostrophes, Common English Blunders, Nouns, Possessives

I saw this a week ago on a pickup truck.

Problem:
A possessive apostrophe appeared where it should not.

Explanation:
“Drywall Finisher’s” — with an apostrophe before the letter “s” — was the title on a magnetic sign attached to the side of a pickup truck that I saw last week.

The contractor’s telephone number and some other information appeared beneath the title.

Because the APOSTROPHE-S made the word “Finisher” a possessive, I had to wonder what was being possessed.

But I was left hanging.

The apostrophe in “Finisher’s” should not have been there.

The sign maker was trying to pluralize the noun “Finisher”.

He or she instead made the sign maker’s common blunder of inserting a possessive apostrophe when pluralizing a noun.

Maybe sign makers just love to create apostrophes?

Solution:
“Drywall Finishers”